Mastering Incrementality: Measuring the Effectiveness of Your Affiliate Program
About The Chat
In the dynamic world of marketing, one pressing question often looms over affiliate campaigns: Are they truly making a difference? With an abundance of data at our fingertips, deciphering which affiliate partners drive genuine incremental revenue can pose a significant challenge. Join us for an illuminating webinar led by PartnerCentric Founder & CEO Stephanie Harris and VP of Product & Innovation, Tom Rathbone, where we'll delve into the intricacies of determining the true impact of your affiliate marketing initiatives. Gain invaluable insights into identifying the partners and partner categories (such as content, BNPL, loyalty, coupon, technology, mobile, and media buyers) that drive tangible and incremental value-add to your bottom line.
Deciphering Incrementality
Learn how to define and measure incrementality tailored specifically to your affiliate program. Understand the nuances of what truly constitutes incremental value in your marketing efforts.
Strategic KPIs
Explore the essential Key Performance Indicators (KPIs) to consider when evaluating the incremental contributions of your affiliate partners. Discover how to effectively gauge the incremental rates of your partners to optimize your campaign strategies.
Real-Life Success Stories
Gain inspiration from real-life examples of companies that have successfully implemented strategies to measure incrementality. Learn how these businesses have leveraged data-driven insights to enhance results and drive growth in their affiliate programs.
Meet The Expert
Meet The Experts
Fireside Chat Highlights
Ready To Scale Your Growth?
Start tracking every partnership and channel, analyze what delivers revenue and engagement, and consolidate your growth efforts.
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